If you support a direct sales team, Silverpop Engage B2B can help turn leads into customers. Or with Silverpop Engage, marketers can connect with customers using email as a key part of their messaging mix.
Hear what our clients have to say about their experiences with the Silverpop Engage solution:
"When we brought on board both Omniture and Silverpop together, we thought it would be a potent combination, and we were right."
Angela Greenwood Online Marketing Manager Red Letter Days
"Combining email with behavior on the website is valuable. At our company, we like to say 'It's not who you tell us you are, it's what you click is really your interest.' And we are seeing great results."
Edouard Leeuwenburg Project Manager Telegraaf Media
"As new people come into the company, it's very easy for them to get up to speed with using the product"
Adam Sewell Head of Business Systems Macmillan Publishing
"Email has been a strategy to lower inbound call volume. We handle hundreds of thousands of phone calls a day, and anything we can do to lower those call volumes on a daily basis is always a huge cost saver for us."
Will Stacy Director of Marketing Santander Consumer USA
"We went to a consolidated email service providing platform company-wide because it allows us to speak the same language in meetings and be able to have a common framework to go into engagements between the divisions."
Adam McClean Web Projects and Marketing Manager Conde Nast Publications
"For our abandoned shopping cart emails, our open rates are 3-4 times higher, our click through rates are 3-4 times higher, and our average order value is 16% higher."
Melanie Coombs Email Marketing Manager Fabric.com
"With Silverpop, we are able to analyze both behavioral and transactional data that allows us to arrive at an ROI for specific segments of our customer base. Understanding the ROI of our customers helps us define our promotional strategy for retaining our most profitable customers."