Current Clients
Silverpop serves a wide variety of clients and has a breadth of experience in varying industries
Whether sending out an HTML campaign, creating a landing page or developing a comprehensive engagement marketing strategy, Silverpop works as a partner with each client to achieve success.
Here is a sample of customers from our ever-growing client list. You may also view our case study library.
 | "Helping us set a baseline allowed us to understand where we needed to make improvements in our email communications. With Silverpop’s expertise, we were able to double the percentage of people opening our emails and quadruple click-through rates.”" Sara Borland |
 | "Overall, customer demand for landing pages is high, and we are seeing unbelievable open and click-through rates. In some cases, open rates have doubled and click-through rates have tripled versus our average." Richard White |
 | "Using an age-centric subject line, we managed to double average open rates for subscribers in the 16-to-26 age group." Philippa Salvoni |
 | "The value of our customer database is enormous, but it’s one thing to collect customer information and another to be able to use it effectively. Silverpop's expertise in email data management, deliverability and ISP relationships, along with its suite of cutting-edge, on-demand marketing tools, enable us to take a sophisticated approach to meeting our customers’ myriad preferences." Steven Greenway |
 | "Previously, an outside agency had been handling our emails, so when we started to do it ourselves, I wanted a solution that was easy-to-use but with powerful features. Silverpop 7.0 is both easy and intuitive, with all the functionality needed to generate great results. It's much easier to segment my database for more targeted mailing, and as a result we've improved open and click rates and generated higher conversion rates." Doug Prather |
 | "Overall, this is a really great product, and I'm very impressed with the service levels as well as the comprehensive training program Silverpop has. I would definitely recommend this product to others." Warren Eloff |
"Our marketing efforts are focused on efficiently uncovering a growing number of well defined opportunities. We are seeing improved productivity and dramatic year over year increase in opportunities using Engage B2B." Bob Gallagher |  |
"Engage B2B saves us a lot more than time. We get a much more cohesive approach to identifying and understanding the activities that are working and those that are not. It gives us the ability to really look at the complete user picture. We can now see how our prospects respond to certain campaigns, which was impossible before. And we can pinpoint what needs to be changed and where we can afford to be a little risky." George McTaggart |  |
"Lead scoring allows us to look at a composite view of a prospect's interest and authority. By combining the demographic data with campaign and web activity we are able to build a better picture of our prospect while prioritizing follow-up. It just makes the whole process more efficient." Ed Thompson |  |
"Prior to implementing our process with Silverpop Engage B2B and The Annuitas Group, there was little opportunity to measure the effectiveness of our marketing programs. Now we use the Engage B2B dashboards to track leads in our pipeline and the impact of our marketing programs in driving those leads. All of the information is readily available for us to analyze." Raeanne Thompson |  |
"Our sales department is extremely happy with Silverpop's Engage B2B solution since they now receive only highly qualified leads in a timely manner." Bill Shaughnessy |  |
"We knew that we were forcing prospects to enter too much information and were losing people, perhaps forever. We wanted a solution that would nurture prospects along a path, providing relevant information to them until they were educated enough to move on to a sales associate." Managing Director of Marketing |  |
"Silverpop’s Engage B2B solution reduced our marketing costs immediately and allows our marketing team to focus on strategy rather than execution. We are now creating more opportunities for sales because we have the ability to put database cultivation efforts and prospect mining on autopilot." Tom Berger |  |
"Silverpop’s Engage B2B solution enables the marketing team at Fortify Software to implement an integrated and automated marketing approach not possible with an email-only solution. With integration into Salesforce.com, we’ll be able to more effectively align marketing and sales and deliver measurable results throughout the entire lead-to-sale process. We selected Silverpop Engage B2B because it not only met the functional business requirements needed to automate critical marketing processes, but it was also affordable and could be deployed quickly and easily, meeting the needs of a small marketing department." Ariana Beil |  |