IBM Marketing Cloud Release
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IBM Marketing Cloud Spring '16 Release is Here!

We're excited to announce that your account has been upgraded to the latest software release, IBM Marketing Cloud Spring ’16. Highlights of the release include:

  • A new autoresponder blueprint simplifies the creation of a quick, single-step response to a captured behavior.
  • Enhanced channel execution with the addition of SMS and Push messages from Journey Designer through the Marketing Cloud, along with the capability to link an interaction to a Marketing Cloud program.
  • IBM Marketing Cloud integration with IBM Campaign enables Campaign users the ability to include Email, SMS and Push interactions to their campaign flows and execute via the Marketing Cloud

IBM Marketing Cloud Spring '16 Customer Webinar
Listen as our product team discusses how users of IBM Marketing Cloud can get the most out of the new features and functionality available in the Spring '16 release.

Listen to Webinar Recording

Release Notes
Complete release notes of the IBM Marketing Cloud Spring '16 release are available in the IBM Marketing Cloud Knowledgebase.

If you have additional questions, please contact our Client Support Team or your Relationship Manager or Specialist.


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