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IBM Marketing Cloud Fall '15 Release is Here!

We're excited to announce that your account has been upgraded to the latest software release, IBM Marketing Cloud Fall ’15. Highlights of the release include:

  • Mobile and tablet previews added to the redesigned content builder allowing marketers to visualize rendering and real-time editing on different devices
  • Mobile Push Notification enhancements include the ability to send "Rich Push" notifications which are rich media messages to users which can be stored in a persistent in-app inbox. Marketers will also be able to send in-app messages to app users when they are actively using the mobile application. In-app messaging supports feature rich content such as images, links, and longer text and can be used to keep users engaged while they are actively using the mobile app. Additionally, fully integrated Push Notification reporting will now be available
  • New CRM integrations with Netsuite and SugarCRM allowing a seamless integration that synchronizes CRM data and marketing activity to improve the relevance of marketing programs and provide CRM users with a clear view into marketing activity

Release Notes
Complete release notes of the IBM Marketing Cloud Fall '15 release are available in the support portal.

Upcoming IBM Marketing Cloud Fall '15 Customer Webinar
Listen as our product team discusses how users of IBM Marketing Cloud can get the most out of the new features and functionality available in the new release.

October 1st, 2015 10am - 11am EDT  
Register for Webinar

A full recording of the webinar along with Q&A will be made available under the "Special Events" section of the Customer Community should you not be able to attend.

If you have additional questions, please contact our Client Support Team or your Relationship Manager or Specialist


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