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Entries from Engagement Marketing tagged with 'webinars'

Email Practices of Top Online Retailers - Upcoming Webinar

How are email marketing practices of the top online retailers changing, for the better or worse? Find out at a free Webinar on Thursday August 20 at 2 p.m. EDT/11 a.m. PDT, when I present results from Silverpop's latest study comparing the email practices of retailers from Internet Retailer's Top 500 list and 395 additional companies.

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Posted by Loren McDonald on August 14, 2009 8:52 PM

Resources for Your Email Marketing Education

My most recent Email Insider column outlines the specialized knowledge email marketers need to have to run their programs successfully. It goes well beyond the basics you learned back in Marketing 101: 1. Email strategy 2. List-building/acquisition 3. Email design...

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Posted by Loren McDonald on August 4, 2009 3:34 PM

Does Your Marketing Department Own Transactional Emails?

The title of Silverpop's most recent Webinar says it all: "Transactional Emails: Loved by Recipients, Neglected by Marketers." In this Webinar (view below), Silverpop Product Marketing Manager Whit Lanier and I showed how transactional messages, which are highly relevant to...