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Entries from Engagement Marketing tagged with 'social networking'

Silverpop Share-to-Social Study Establishes New Benchmarks

Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can't match. That's one finding revealed in Silverpop's new study, "Emails Gone Viral: Measuring 'Share...

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Posted by Loren McDonald on September 19, 2009 4:09 PM

Why Email Needs to Become More 'Social'

To answer my own question from my recent blog post "Have Social Networks Killed the Birthday Email?" I say no, they haven't. In fact, the birthday email, the anniversary reminder and similar email messages could help keep email relevant and...

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Posted by Loren McDonald on March 30, 2009 4:50 PM

Have Social Networks Killed the Birthday Email?

We all know how the Web and email have changed the way we communicate with each other and with companies, but the light bulb really went on for me when I looked at the ways friends, co-workers and peers sent...