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Entries from Engagement Marketing tagged with 'engagement marketing'Relevance: "The Right Message" at "The Right Time?"Saying "relevance" is the key to success in email marketing is a bit like saying something is "American as motherhood and apple pie." Whether you've heard the phrase before or not, you can probably guess the general meaning, but what does it really mean? Similarly, "relevance" in reference to email marketing success is generally understand and agreed upon. But we don't really have a single, agreed-on definition for the term, let alone the elements that go into making an email relevant to recipients.
Have Social Networks Killed the Birthday Email?We all know how the Web and email have changed the way we communicate with each other and with companies, but the light bulb really went on for me when I looked at the ways friends, co-workers and peers sent...
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