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Entries from Engagement Marketing tagged with 'email metrics'Silverpop Share-to-Social Study Establishes New BenchmarksSharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can't match. That's one finding revealed in Silverpop's new study, "Emails Gone Viral: Measuring 'Share...
Are You Measuring How Email Helps Achieve Corporate Goals?If you're an email marketer, you've probably learned one hard truth: Your executive management doesn't care about email as much as you do. These C-Suite executives are more concerned about the issues that affect the company bottom line, such as...
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