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Entries from Engagement Marketing tagged with 'email marketing resources'Silverpop Share-to-Social Study Establishes New BenchmarksSharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can't match. That's one finding revealed in Silverpop's new study, "Emails Gone Viral: Measuring 'Share...
Resources for Your Email Marketing EducationMy most recent Email Insider column outlines the specialized knowledge email marketers need to have to run their programs successfully. It goes well beyond the basics you learned back in Marketing 101: 1. Email strategy 2. List-building/acquisition 3. Email design...
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