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Entries from Engagement Marketing tagged with 'best practices'

Email Practices of Top Online Retailers - Upcoming Webinar

How are email marketing practices of the top online retailers changing, for the better or worse? Find out at a free Webinar on Thursday August 20 at 2 p.m. EDT/11 a.m. PDT, when I present results from Silverpop's latest study comparing the email practices of retailers from Internet Retailer's Top 500 list and 395 additional companies.

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Posted by Loren McDonald on August 14, 2009 8:52 PM

Don't Fear the Unsubscribe!

The unsubscribe is perhaps the most misunderstood and ignored element of an email program. But given that a best practices unsubscribe process minimizes damage to your brand, aids deliverability and can help retain subscribers, it's worth a closer look. Good...