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Entries from Engagement Marketing tagged with 'Email Insider'The 2009 Email Marketing Haiku Slam Wants You!Email done quite well Is loved by ISPs And subscribers too Okay, so I'm not the Shakespeare of the haiku world yet. If you can do better, your creativity could win you a one-year membership in the Email Experience Council,...
Send Time Optimization Finds the Email Delivery Time "Magic Moment"Marketers who can reach their email subscribers when they're actively in their inboxes will gain a competitive advantage. Quite simply, having your message at the top of the inbox makes it much more likely to be seen and acted on....
Does Your Marketing Department Own Transactional Emails?The title of Silverpop's most recent Webinar says it all: "Transactional Emails: Loved by Recipients, Neglected by Marketers." In this Webinar (view below), Silverpop Product Marketing Manager Whit Lanier and I showed how transactional messages, which are highly relevant to...
Email Marketing Best Practices: Sometimes, 'It Depends' Is the Right AnswerThe trouble is, the “right” answer is often “It depends,” not “Never do this or that.” In fact, the right answer for you and your email program and company could be all wrong for another company that runs its email marketing program differently.
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