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 I was having a conversation with a colleague recently about deliverability, and as these discussions sometimes do, it started to become a bit heated. This person was disgusted by the rules and filters emails are currently subjected to. He said, “I send properly authenticated emails, make sure my emails are active on white lists, and [...] How are email marketing practices of the top online retailers changing, for the better or worse? Find out at a free Webinar on Thursday August 20 at 2 p.m. EDT/11 a.m. PDT, when I present results from Silverpop’s latest study comparing the email practices of retailers from Internet Retailer’s Top 500 list and 395 additional [...] Tags: Best Practices, email marketing, webinars
Category: Best Practices, Email, e-Commerce Leave a comment Share and Enjoy
My most recent Email Insider column outlines the specialized knowledge email marketers need to have to run their programs successfully. It goes well beyond the basics you learned back in Marketing 101: 1. Email strategy 2. List-building/acquisition 3. Email design 4. Deliverability 5. Copywriting 6. Database marketing 7. Legal issues 8. Email trends and best practices You can find more detail [...] Tags: blogs, conferences, email marketing books, email marketing resources, marketing education resources, online communities, Twitter, webinars, white papers
Category: Best Practices One comment Share and Enjoy The title of Silverpop’s most recent Webinar says it all: “Transactional Emails: Loved by Recipients, Neglected by Marketers.” In this Webinar (view below), Silverpop Product Marketing Manager Whit Lanier and I showed how transactional messages, which are highly relevant to recipients, can drive engagement when you add carefully chosen marketing content to a branded design consistent [...] Tags: Deliverability, Email Insider, transactional email best practices, transactional emails, transactional messages, webinars
Category: Best Practices, Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy |
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