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My most recent Email Insider column outlines the specialized knowledge email marketers need to have to run their programs successfully. It goes well beyond the basics you learned back in Marketing 101: 1. Email strategy 2. List-building/acquisition 3. Email design 4. Deliverability 5. Copywriting 6. Database marketing 7. Legal issues 8. Email trends and best practices You can find more detail [...] Tags: blogs, conferences, email marketing books, email marketing resources, marketing education resources, online communities, Twitter, webinars, white papers
Category: Best Practices One comment Share and Enjoy To answer my own question from my recent blog post “Have Social Networks Killed the Birthday Email?” I say no, they haven’t. In fact, the birthday email, the anniversary reminder and similar email messages could help keep email relevant and alive as a marketing channel. What has to change, however, is the way email marketers approach [...] Tags: email marketing best practices, Facebook, social networking, Twitter
Category: Best Practices, Email, Engagement Marketing One comment Share and Enjoy We all know how the Web and email have changed the way we communicate with each other and with companies, but the light bulb really went on for me when I looked at the ways friends, co-workers and peers sent me greetings before, on and after my recent birthday. First, here’s the tally of how and [...] Tags: birthday emails, email marketing, Engagement Marketing, Facebook, multichannel marketing, social networking, Twitter
Category: Engagement Marketing, Social Networks Leave a comment Share and Enjoy |
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