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 Facebook, supposedly yet another in a long line of “the next email killers,” just endorsed email again as another way its 300-million-plus members can stay in touch with friends even if they don’t log in to the network. The social-network behemoth announced via its blog on January 11 that members who receive email notifications of comments [...] Tags: email marketing, social networking
Category: Best Practices, Email, Engagement Marketing, Social Networks Leave a comment Share and Enjoy Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can’t match. That’s one finding revealed in Silverpop’s new study, “Emails Gone Viral: Measuring ‘Share to Social’ Performance,” now available as a free report. This new study analyzes key aspects of [...] Tags: Email, email marketing, email marketing best practices, email marketing resources, email metrics, social networking
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy To answer my own question from my recent blog post “Have Social Networks Killed the Birthday Email?” I say no, they haven’t. In fact, the birthday email, the anniversary reminder and similar email messages could help keep email relevant and alive as a marketing channel. What has to change, however, is the way email marketers approach [...] Tags: email marketing best practices, Facebook, social networking, Twitter
Category: Best Practices, Email, Engagement Marketing One comment Share and Enjoy We all know how the Web and email have changed the way we communicate with each other and with companies, but the light bulb really went on for me when I looked at the ways friends, co-workers and peers sent me greetings before, on and after my recent birthday. First, here’s the tally of how and [...] Tags: birthday emails, email marketing, Engagement Marketing, Facebook, multichannel marketing, social networking, Twitter
Category: Engagement Marketing, Social Networks Leave a comment Share and Enjoy |
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