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 I know what mine is: opening a message from the airline I travel on frequently to see these magic words: “You’ve been upgraded to First Class!” Yeah! I posted this question on Twitter and got a great response from Chris Wheeler of Bronto: “Congratulations! You’ve been promoted!” While Chris was teasing, you can see a theme. An [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing Leave a comment Share and Enjoy Saying “relevance” is the key to success in email marketing is a bit like saying something is “American as motherhood and apple pie.” Whether you’ve heard the phrase before or not, you can probably guess the general meaning, but what does it really mean? Similarly, “relevance” in reference to email marketing success is generally understand and agreed upon. But we don’t really have a single, agreed-on definition for the term, let alone the elements that go into making an email relevant to [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing Leave a comment Share and Enjoy We all know how the Web and email have changed the way we communicate with each other and with companies, but the light bulb really went on for me when I looked at the ways friends, co-workers and peers sent me greetings before, on and after my recent birthday. First, here’s the tally of how and [...] Tags: birthday emails, email marketing, Engagement Marketing, Facebook, multichannel marketing, social networking, Twitter
Category: Engagement Marketing, Social Networks Leave a comment Share and Enjoy |
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