Send Time Optimization Finds the Email Delivery Time "Magic Moment"

Marketers who can reach their email subscribers when they’re actively in their inboxes will gain a competitive advantage. Quite simply, having your message at the top of the inbox makes it much more likely to be seen and acted on.

However, finding that “magic moment” has been a major challenge for email marketers.

It’s impractical, given your [...]

Continue reading »