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Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can’t match. That’s one finding revealed in Silverpop’s new study, “Emails Gone Viral: Measuring ‘Share to Social’ Performance,” now available as a free report. This new study analyzes key aspects of [...] Tags: Email, email marketing, email marketing best practices, email marketing resources, email metrics, social networking
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy If you’re an email marketer, you’ve probably learned one hard truth: Your executive management doesn’t care about email as much as you do. These C-Suite executives are more concerned about the issues that affect the company bottom line, such as revenue, customer retention, profit margins, return on budget investment, costs to deliver products and support [...] Tags: c-suite, Deliverability, email marketing, email metrics, open rate
Category: Email Leave a comment Share and Enjoy |
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