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Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can’t match. That’s one finding revealed in Silverpop’s new study, “Emails Gone Viral: Measuring ‘Share to Social’ Performance,” now available as a free report. This new study analyzes key aspects of [...] Tags: Email, email marketing, email marketing best practices, email marketing resources, email metrics, social networking
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy My most recent Email Insider column outlines the specialized knowledge email marketers need to have to run their programs successfully. It goes well beyond the basics you learned back in Marketing 101: 1. Email strategy 2. List-building/acquisition 3. Email design 4. Deliverability 5. Copywriting 6. Database marketing 7. Legal issues 8. Email trends and best practices You can find more detail [...] Tags: blogs, conferences, email marketing books, email marketing resources, marketing education resources, online communities, Twitter, webinars, white papers
Category: Best Practices One comment Share and Enjoy |
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