The 2009 Email Marketing Haiku Slam Wants You!

Email done quite well

Is loved by ISPs

And subscribers too

Okay, so I’m not the Shakespeare of the haiku world yet. If you can do better, your creativity could win you a one-year membership in the Email Experience Council, a $399 value and a great way to connect with your fellow email marketers, download resources and improve [...]

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Email Marketing Best Practices: Sometimes, ‘It Depends’ Is the Right Answer

The trouble is, the “right” answer is often “It depends,” not “Never do this or that.” In fact, the right answer for you and your email program and company could be all wrong for another company that runs its email marketing program [...]

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