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 The Silverpop Deliverability Team has been notified that AT&T will discontinue the Worldnet service on March 31 and transition those users over to the AT&T service platform. What does that mean for email marketers? It means that if you’re sending to those users with a @worldnet.att.net email address, it will become invalid after March 31. AT&T is requiring [...] Tags: AT&T, Deliverability, email marketing best practices
Category: Deliverability One comment Share and Enjoy  I recognize it’s a fairly trivial comparison, but if you think about it, there are many similarities between socks and emails. For starters, socks are always getting lost. It seems like every time you turn around, another sock has decided to go AWOL on you. The same can be true for emails. Consumers are bombarded with [...] Tags: Best Practices, customer satisfaction, Email, email best practices, email marketing, email marketing best practices
Category: Best Practices Leave a comment Share and Enjoy  I know what mine is: opening a message from the airline I travel on frequently to see these magic words: “You’ve been upgraded to First Class!” Yeah! I posted this question on Twitter and got a great response from Chris Wheeler of Bronto: “Congratulations! You’ve been promoted!” While Chris was teasing, you can see a theme. An [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing Leave a comment Share and Enjoy One phrase I can’t bear to hear is, “If it ain’t broke, don’t fix it.” It implies that something is working so well that any attempts to improve on it aren’t needed and could even break the process. I’ve always subscribed to the opposite view, also espoused in the book If It Ain’t Broke … Break [...] Tags: Email, email marketing best practices
Category: Best Practices, Email 3 comments Share and Enjoy The “from name” (also referred to as the “from line,” “sender name” or “sender line”) has always played an important role in email marketing, but market realities are making the right choice even more critical to subscriber engagement. Email subscribers have always used the “from name” not just to identify who sent the message, but also [...] Tags: email marketing, email marketing best practices
Category: Best Practices, Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy We all know that image blocking by ISPs and email clients can wreak havoc with your HTML emails and affect click-throughs and conversions. This is particularly a critical issue with image-based call-to-action (CTA) buttons. But all hope is not lost. In our recent Webinar, “Using Innovations in Email Creative to Drive Increased Engagement,” Aaron [...] Tags: Email, email marketing, email marketing best practices
Category: Best Practices, Deliverability, Email Leave a comment Share and Enjoy Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can’t match. That’s one finding revealed in Silverpop’s new study, “Emails Gone Viral: Measuring ‘Share to Social’ Performance,” now available as a free report. This new study analyzes key aspects of [...] Tags: Email, email marketing, email marketing best practices, email marketing resources, email metrics, social networking
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy Saying “relevance” is the key to success in email marketing is a bit like saying something is “American as motherhood and apple pie.” Whether you’ve heard the phrase before or not, you can probably guess the general meaning, but what does it really mean? Similarly, “relevance” in reference to email marketing success is generally understand and agreed upon. But we don’t really have a single, agreed-on definition for the term, let alone the elements that go into making an email relevant to [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing Leave a comment Share and Enjoy When a company finds itself struggling for sales in a tight economy, the first response is often to start competing on prices. Although price slashing, discounts and other costly promotions can bring short-terms gains, they could end up tarnishing your email program if you simply turn it into “the discount channel.” Frequent discount offers simply train [...] Tags: cross-selling, email marketing, email marketing best practices, lifecycle messages, targeted emails, upselling
Category: Best Practices, Email, Engagement Marketing Leave a comment Share and Enjoy To answer my own question from my recent blog post “Have Social Networks Killed the Birthday Email?” I say no, they haven’t. In fact, the birthday email, the anniversary reminder and similar email messages could help keep email relevant and alive as a marketing channel. What has to change, however, is the way email marketers approach [...] Tags: email marketing best practices, Facebook, social networking, Twitter
Category: Best Practices, Email, Engagement Marketing One comment Share and Enjoy |
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