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 The best gauge of marketing success is how well your email program meets your specific company objectives. However, knowing how your program measures up to industry benchmarks can help you the next time a senior executive asks, “How do we compare to everybody else?” Benchmarks generally do not replace data showing how your marketing program has [...]  I recognize it’s a fairly trivial comparison, but if you think about it, there are many similarities between socks and emails. For starters, socks are always getting lost. It seems like every time you turn around, another sock has decided to go AWOL on you. The same can be true for emails. Consumers are bombarded with [...] Tags: Best Practices, customer satisfaction, Email, email best practices, email marketing, email marketing best practices
Category: Best Practices Leave a comment Share and Enjoy I know what mine is: opening a message from the airline I travel on frequently to see these magic words: “You’ve been upgraded to First Class!” Yeah! I posted this question on Twitter and got a great response from Chris Wheeler of Bronto: “Congratulations! You’ve been promoted!” While Chris was teasing, you can see a theme. An [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing Leave a comment Share and Enjoy Facebook, supposedly yet another in a long line of “the next email killers,” just endorsed email again as another way its 300-million-plus members can stay in touch with friends even if they don’t log in to the network. The social-network behemoth announced via its blog on January 11 that members who receive email notifications of comments [...] Tags: email marketing, social networking
Category: Best Practices, Email, Engagement Marketing, Social Networks Leave a comment Share and Enjoy Design and layout of your email messages is more important than ever, because your emails face more challenges than ever: from overcrowded inboxes to rendering issues caused by viewing email on mobile and other small-screen devices to “reader ADD,” where you get just a few seconds to show your value proposition before viewers move on [...] The “from name” (also referred to as the “from line,” “sender name” or “sender line”) has always played an important role in email marketing, but market realities are making the right choice even more critical to subscriber engagement. Email subscribers have always used the “from name” not just to identify who sent the message, but also [...] Tags: email marketing, email marketing best practices
Category: Best Practices, Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy We all know that image blocking by ISPs and email clients can wreak havoc with your HTML emails and affect click-throughs and conversions. This is particularly a critical issue with image-based call-to-action (CTA) buttons. But all hope is not lost. In our recent Webinar, “Using Innovations in Email Creative to Drive Increased Engagement,” Aaron [...] Tags: Email, email marketing, email marketing best practices
Category: Best Practices, Deliverability, Email Leave a comment Share and Enjoy Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can’t match. That’s one finding revealed in Silverpop’s new study, “Emails Gone Viral: Measuring ‘Share to Social’ Performance,” now available as a free report. This new study analyzes key aspects of [...] Tags: Email, email marketing, email marketing best practices, email marketing resources, email metrics, social networking
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy Email done quite well Is loved by ISPs And subscribers too Okay, so I’m not the Shakespeare of the haiku world yet. If you can do better, your creativity could win you a one-year membership in the Email Experience Council, a $399 value and a great way to connect with your fellow email marketers, download resources and improve [...] Tags: Email Insider, email marketing, email marketing debates
Category: Email One comment Share and Enjoy Saying “relevance” is the key to success in email marketing is a bit like saying something is “American as motherhood and apple pie.” Whether you’ve heard the phrase before or not, you can probably guess the general meaning, but what does it really mean? Similarly, “relevance” in reference to email marketing success is generally understand and agreed upon. But we don’t really have a single, agreed-on definition for the term, let alone the elements that go into making an email relevant to [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing Leave a comment Share and Enjoy |
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