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 Goodmail, a CertifiedEmail provider, recently announced that Yahoo will be reducing privileges granted to CertifiedEmail messages. How will this impact companies using Goodmail? It means that Goodmail can no longer assure inbox delivery to Yahoo since emails will now be subject to Yahoo filtering policies. It also means that images and links won’t be enabled for every email [...] Tags: email best practices, Goodmail, Yahoo
Category: Deliverability, Email Leave a comment Share and Enjoy  I recognize it’s a fairly trivial comparison, but if you think about it, there are many similarities between socks and emails. For starters, socks are always getting lost. It seems like every time you turn around, another sock has decided to go AWOL on you. The same can be true for emails. Consumers are bombarded with [...] Tags: Best Practices, customer satisfaction, Email, email best practices, email marketing, email marketing best practices
Category: Best Practices Leave a comment Share and Enjoy Rich media, like Flash and video, is immensely popular in Web-based communications. If a picture is worth a thousand words, isn’t animation worth, well, something significantly larger? Rich media–usually defined as a combination of graphics, audio, video and animation–can be a great way to pique interest and deliver content in a limited amount of [...] Tags: email best practices, email marketing, rich media
Category: Best Practices, Email Leave a comment Share and Enjoy |
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