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 I recognize it’s a fairly trivial comparison, but if you think about it, there are many similarities between socks and emails. For starters, socks are always getting lost. It seems like every time you turn around, another sock has decided to go AWOL on you. The same can be true for emails. Consumers are bombarded with [...] Tags: Best Practices, customer satisfaction, Email, email best practices, email marketing, email marketing best practices
Category: Best Practices Leave a comment Share and Enjoy  One phrase I can’t bear to hear is, “If it ain’t broke, don’t fix it.” It implies that something is working so well that any attempts to improve on it aren’t needed and could even break the process. I’ve always subscribed to the opposite view, also espoused in the book If It Ain’t Broke … Break [...] Tags: Email, email marketing best practices
Category: Best Practices, Email 3 comments Share and Enjoy We all know that image blocking by ISPs and email clients can wreak havoc with your HTML emails and affect click-throughs and conversions. This is particularly a critical issue with image-based call-to-action (CTA) buttons. But all hope is not lost. In our recent Webinar, “Using Innovations in Email Creative to Drive Increased Engagement,” Aaron [...] Tags: Email, email marketing, email marketing best practices
Category: Best Practices, Deliverability, Email Leave a comment Share and Enjoy Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can’t match. That’s one finding revealed in Silverpop’s new study, “Emails Gone Viral: Measuring ‘Share to Social’ Performance,” now available as a free report. This new study analyzes key aspects of [...] Tags: Email, email marketing, email marketing best practices, email marketing resources, email metrics, social networking
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy Email is a marketer’s dream channel, as you well know, but when done correctly, it can work wonders throughout your organization, too. However, few outside the marketing department understand this or know how to leverage email for maximum benefit. As your company’s email guru, you should look for opportunities where you can put your know-how to [...] Tags: customer satisfaction, customer service, Email
Category: Email Leave a comment Share and Enjoy |
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