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 The Silverpop Deliverability Team has been notified that AT&T will discontinue the Worldnet service on March 31 and transition those users over to the AT&T service platform. What does that mean for email marketers? It means that if you’re sending to those users with a @worldnet.att.net email address, it will become invalid after March 31. AT&T is requiring [...] Tags: AT&T, Deliverability, email marketing best practices
Category: Deliverability One comment Share and Enjoy If you’re an email marketer, you’ve probably learned one hard truth: Your executive management doesn’t care about email as much as you do. These C-Suite executives are more concerned about the issues that affect the company bottom line, such as revenue, customer retention, profit margins, return on budget investment, costs to deliver products and support [...] Tags: c-suite, Deliverability, email marketing, email metrics, open rate
Category: Email Leave a comment Share and Enjoy Silverpop email deliverability expert Robert Consoli advises email marketers who have Bell Canada Sympatico subscribers on their email marketing list to contact them as soon as possible and ask them to update or reaffirm their email address contact [...] The title of Silverpop’s most recent Webinar says it all: “Transactional Emails: Loved by Recipients, Neglected by Marketers.” In this Webinar (view below), Silverpop Product Marketing Manager Whit Lanier and I showed how transactional messages, which are highly relevant to recipients, can drive engagement when you add carefully chosen marketing content to a branded design consistent [...] Tags: Deliverability, Email Insider, transactional email best practices, transactional emails, transactional messages, webinars
Category: Best Practices, Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy The unsubscribe is perhaps the most misunderstood and ignored element of an email program. But given that a best practices unsubscribe process minimizes damage to your brand, aids deliverability and can help retain subscribers, it’s worth a closer look. Good Practice: Make It Easy to Unsubscribe Unsubscribing is a normal part of the email relationship, and using [...] Tags: Best Practices, Deliverability, spam complaints, unsubscribe links, unsubscribe process
Category: Best Practices, Email Leave a comment Share and Enjoy |
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