By Lauren Schuler, on February 1st, 2010
I recognize it’s a fairly trivial comparison, but if you think about it, there are many similarities between socks and emails.
For starters, socks are always getting lost. It seems like every time you turn around, another sock has decided to go AWOL on you. The same can be true for emails. Consumers are bombarded with [...]
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By Loren McDonald, on July 8th, 2009
Email is a marketer’s dream channel, as you well know, but when done correctly, it can work wonders throughout your organization, too. However, few outside the marketing department understand this or know how to leverage email for maximum benefit.
As your company’s email guru, you should look for opportunities where you can put your know-how to [...]
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