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 I recognize it’s a fairly trivial comparison, but if you think about it, there are many similarities between socks and emails. For starters, socks are always getting lost. It seems like every time you turn around, another sock has decided to go AWOL on you. The same can be true for emails. Consumers are bombarded with [...] Tags: Best Practices, customer satisfaction, Email, email best practices, email marketing, email marketing best practices
Category: Best Practices Leave a comment Share and Enjoy How are email marketing practices of the top online retailers changing, for the better or worse? Find out at a free Webinar on Thursday August 20 at 2 p.m. EDT/11 a.m. PDT, when I present results from Silverpop’s latest study comparing the email practices of retailers from Internet Retailer’s Top 500 list and 395 additional [...] Tags: Best Practices, email marketing, webinars
Category: Best Practices, Email, e-Commerce Leave a comment Share and Enjoy
The unsubscribe is perhaps the most misunderstood and ignored element of an email program. But given that a best practices unsubscribe process minimizes damage to your brand, aids deliverability and can help retain subscribers, it’s worth a closer look. Good Practice: Make It Easy to Unsubscribe Unsubscribing is a normal part of the email relationship, and using [...] Tags: Best Practices, Deliverability, spam complaints, unsubscribe links, unsubscribe process
Category: Best Practices, Email Leave a comment Share and Enjoy |
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