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 As if email inboxes weren’t multitasking hard enough, Google has upped the ante by adding social networking to its Gmail service. Its newest product, Google Buzz, incorporates status updates and shared content such as photos, video and links from people the user is connected to. Users can view this content either in the Gmail inbox, along [...] Category: Email, Engagement Marketing, Multi-channel Marketing, Social Networks 8 comments Share and Enjoy Facebook, supposedly yet another in a long line of “the next email killers,” just endorsed email again as another way its 300-million-plus members can stay in touch with friends even if they don’t log in to the network. The social-network behemoth announced via its blog on January 11 that members who receive email notifications of comments [...] Tags: email marketing, social networking
Category: Best Practices, Email, Engagement Marketing, Social Networks Leave a comment Share and Enjoy Silverpop’s Loren McDonald asks, “Has email outlived its usefulness in a communications world where social networks generate the most buzz? Or, is it still a vital part of this evolving world? [...] Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can’t match. That’s one finding revealed in Silverpop’s new study, “Emails Gone Viral: Measuring ‘Share to Social’ Performance,” now available as a free report. This new study analyzes key aspects of [...] Tags: Email, email marketing, email marketing best practices, email marketing resources, email metrics, social networking
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy We all know how the Web and email have changed the way we communicate with each other and with companies, but the light bulb really went on for me when I looked at the ways friends, co-workers and peers sent me greetings before, on and after my recent birthday. First, here’s the tally of how and [...] Tags: birthday emails, email marketing, Engagement Marketing, Facebook, multichannel marketing, social networking, Twitter
Category: Engagement Marketing, Social Networks Leave a comment Share and Enjoy Even though sharing email content with social networks and sites is still a new concept for most people, enlisting your subscribers to spread your message to their networks is rapidly becoming a standard email marketing practice. My previous Engagement Marketing blog post explained why people share content with family, friends and peers and revealed the [...] Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy I recently returned from the second annual Email Evolution Conference (EEC), where presentations, panel discussions and personal conversations showed that marketers are beginning to understand how email and social networking can work together to better engage with customers and prospects. Many sessions touched on the growing importance of social media—going where your customers are—and integrating [...] Category: Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy Despite the growing popularity of online social networking, these social networking sites remain largely untapped by online marketers. And, it appears people like it that way. According to a survey by media research form IDC quoted in this Dec. 5 article by eMarketer, people don’t want brands following them around in social networks trying to [...] Last month, we rolled out a shiny new feature we dubbed “Share-to-Social,” which enables email recipients to click a button in an email to share their favorite messages with their contacts/friends in their social networks. Not only that, but we made sure the marketers using this feature could track the results. (You can check out [...] Rosetta just came out with an interesting study covered by DMNews that really caught my attention. According to the interactive marketing agency, 59 percent of the top 100 U.S. online retailers now have a page on Facebook. And, that’s nearly twice as many just since April. Rosetta attributes the rush to social media sites to a [...] |
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