Jeff Dernavich, Silverpop’s director of product management, told me some great news today that I wanted to share.
Email deliverability provider and Silverpop technology partner Pivotal Veracity this week announced that users of its pioneering inbox rendering tool will now be able to see how their messages will look when recipients view them in the Firefox Internet browser.
The first solution of its kind, unveiled earlier this year, Pivotal Veracity’s eDesign Optimizer shows how messages will look when viewed in the leading desktop email software, Web-based email platforms and mobile clients. The addition of Firefox is another first, according to the company’s November 11 announcement.
“We are thrilled to now offer our clients access to every major platform, email client and browser combination in the market,” said Michelle Eichner, vice president of client services.
We at Silverpop are likewise thrilled. Earlier this year we integrated the company’s offering into our email marketing platform, naming it Inbox Preview. We’ve confirmed that our implementation is Firefox-ready, and we are proud that our clients are among the first in the industry to be able to identify and address email rendering issues in the number 2 browser behind Microsoft’s Internet Explorer.
This looks like a powerful and useful feature. As I write fairly often about Silverpop and Email marketing in general on my site, I would be interested to get a more detailed overview of the Silvepop solution.