Email Practices of Top Online Retailers - Upcoming Webinar
How are email marketing practices of the top online retailers changing, for the better or worse? Find out at a free Webinar on Thursday August 20 at 2 p.m. EDT/11 a.m. PDT, when I present results from Silverpop's latest study comparing the email practices of retailers from Internet Retailer's Top 500 list and 395 additional companies.
The Webinar (30 minutes with a Q&A to follow) will compare retailer performance on these and other factors:
• Location of opt-in forms
• Options offered to registrants during the opt-in process
• Number of emails received during a 30-day period
• Percent of emails offering sales or discount incentives
• Whether unsubscribe links led to preference centers
During the Webinar, I'll walk attendees through the study findings, outline best practices and share both good and bad examples from top retailers.
Here's a sampling of the results:
1. More retailers added email to their marketing programs in 2008.
3. Surprisingly, fewer retailers give recipients choices to customize their subscriptions at opt-in.
4. More companies offered sales and discounts in the 2009 study.
5. Fewer than 3 in 10 retailers give unsubscribers the option to change preferences rather than unsubscribe.
Survey Methodology
Silverpop researchers opted in to receive email from 895 online retailers. Messages received during a 30-day period in late 2008 were evaluated on seven characteristics. Findings were compared with data compiled during the same period in 2007 and reported in our 2008 study.
Want More Information?
• Sign up for the Webinar Email Marketing Practices of Top Online Retailers
• Download the new Silverpop white paper "2009 Top Online Retailers Study: Retailers Increase Email Frequency, But Offer Fewer Options"
