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 The best gauge of marketing success is how well your email program meets your specific company objectives. However, knowing how your program measures up to industry benchmarks can help you the next time a senior executive asks, “How do we compare to everybody else?” Benchmarks generally do not replace data showing how your marketing program has [...]  I was having a conversation with a colleague recently about deliverability, and as these discussions sometimes do, it started to become a bit heated. This person was disgusted by the rules and filters emails are currently subjected to. He said, “I send properly authenticated emails, make sure my emails are active on white lists, and [...]  Goodmail, a CertifiedEmail provider, recently announced that Yahoo will be reducing privileges granted to CertifiedEmail messages. How will this impact companies using Goodmail? It means that Goodmail can no longer assure inbox delivery to Yahoo since emails will now be subject to Yahoo filtering policies. It also means that images and links won’t be enabled for every email [...] Tags: email best practices, Goodmail, Yahoo
Category: Deliverability, Email Leave a comment Share and Enjoy As if email inboxes weren’t multitasking hard enough, Google has upped the ante by adding social networking to its Gmail service. Its newest product, Google Buzz, incorporates status updates and shared content such as photos, video and links from people the user is connected to. Users can view this content either in the Gmail inbox, along [...] Category: Email, Engagement Marketing, Multi-channel Marketing, Social Networks 8 comments Share and Enjoy  Have you been contemplating incorporating video into your email marketing program, but were confused by all of the technical aspects, or whether it even made sense for your company? I’ve personally experienced the struggles and challenges incorporating video into email introduces, but found our recent Webinar with LiveClicker helped answer a number of questions. Email marketers [...] Ah, the world can get back to work – talking about the Super Bowl and Tiger Woods instead of speculating on the Apple tablet announcement. The new device announced by Steve Jobs today, called the iPad, in simplest form is a large iTouch with additional features including the iBook ereader app. For email marketers, the iPad [...] I recently joined Silverpop’s field marketing team and am focused on consumer marketing and email marketing best practices If there’s one thing we as marketers we can all agree on, it’s that email marketing is a fast-paced industry where a new trend seems to emerge every time you turnaround. Therefore, I’ll be updating a regular post [...] I know what mine is: opening a message from the airline I travel on frequently to see these magic words: “You’ve been upgraded to First Class!” Yeah! I posted this question on Twitter and got a great response from Chris Wheeler of Bronto: “Congratulations! You’ve been promoted!” While Chris was teasing, you can see a theme. An [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing Leave a comment Share and Enjoy One phrase I can’t bear to hear is, “If it ain’t broke, don’t fix it.” It implies that something is working so well that any attempts to improve on it aren’t needed and could even break the process. I’ve always subscribed to the opposite view, also espoused in the book If It Ain’t Broke … Break [...] Tags: Email, email marketing best practices
Category: Best Practices, Email 3 comments Share and Enjoy Facebook, supposedly yet another in a long line of “the next email killers,” just endorsed email again as another way its 300-million-plus members can stay in touch with friends even if they don’t log in to the network. The social-network behemoth announced via its blog on January 11 that members who receive email notifications of comments [...] Tags: email marketing, social networking
Category: Best Practices, Email, Engagement Marketing, Social Networks Leave a comment Share and Enjoy |
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