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 I was having a conversation with a colleague recently about deliverability, and as these discussions sometimes do, it started to become a bit heated. This person was disgusted by the rules and filters emails are currently subjected to. He said, “I send properly authenticated emails, make sure my emails are active on white lists, and [...]  The Silverpop Deliverability Team has been notified that AT&T will discontinue the Worldnet service on March 31 and transition those users over to the AT&T service platform. What does that mean for email marketers? It means that if you’re sending to those users with a @worldnet.att.net email address, it will become invalid after March 31. AT&T is requiring [...] Tags: AT&T, Deliverability, email marketing best practices
Category: Deliverability One comment Share and Enjoy Goodmail, a CertifiedEmail provider, recently announced that Yahoo will be reducing privileges granted to CertifiedEmail messages. How will this impact companies using Goodmail? It means that Goodmail can no longer assure inbox delivery to Yahoo since emails will now be subject to Yahoo filtering policies. It also means that images and links won’t be enabled for every email [...] Tags: email best practices, Goodmail, Yahoo
Category: Deliverability, Email Leave a comment Share and Enjoy  Ah, the world can get back to work – talking about the Super Bowl and Tiger Woods instead of speculating on the Apple tablet announcement. The new device announced by Steve Jobs today, called the iPad, in simplest form is a large iTouch with additional features including the iBook ereader app. For email marketers, the iPad [...] The “from name” (also referred to as the “from line,” “sender name” or “sender line”) has always played an important role in email marketing, but market realities are making the right choice even more critical to subscriber engagement. Email subscribers have always used the “from name” not just to identify who sent the message, but also [...] Tags: email marketing, email marketing best practices
Category: Best Practices, Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy We all know that image blocking by ISPs and email clients can wreak havoc with your HTML emails and affect click-throughs and conversions. This is particularly a critical issue with image-based call-to-action (CTA) buttons. But all hope is not lost. In our recent Webinar, “Using Innovations in Email Creative to Drive Increased Engagement,” Aaron [...] Tags: Email, email marketing, email marketing best practices
Category: Best Practices, Deliverability, Email Leave a comment Share and Enjoy Marketers who can reach their email subscribers when they’re actively in their inboxes will gain a competitive advantage. Quite simply, having your message at the top of the inbox makes it much more likely to be seen and acted on. However, finding that “magic moment” has been a major challenge for email marketers. It’s impractical, given your [...] Tags: email delivery time, Email Insider, email marketing, encyclopedia brittanica, send time optimization, top of the inbox
Category: Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy Silverpop email deliverability expert Robert Consoli advises email marketers who have Bell Canada Sympatico subscribers on their email marketing list to contact them as soon as possible and ask them to update or reaffirm their email address contact [...] The title of Silverpop’s most recent Webinar says it all: “Transactional Emails: Loved by Recipients, Neglected by Marketers.” In this Webinar (view below), Silverpop Product Marketing Manager Whit Lanier and I showed how transactional messages, which are highly relevant to recipients, can drive engagement when you add carefully chosen marketing content to a branded design consistent [...] Tags: Deliverability, Email Insider, transactional email best practices, transactional emails, transactional messages, webinars
Category: Best Practices, Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy RoadRunner announced on March 16, 2009, that its new feedback loop offering is now in place. ReturnPath, which powers the feedback loops for other major ISPs such as Comcast and Cox, announced that it will be running the new RoadRunner feedback loop service for RoadRunner. Silverpop is now set up with this service on [...] Tags: feedback loop, ISP, ReturnPath, RoadRunner
Category: Deliverability One comment Share and Enjoy |
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