Comments for Engagement Marketing Blog

Comment on If It Ain’t Broke … Fix It Anyway by The one question to ask of your email marketing in 2010 | Email Marketing News Syndicated

Mon, 15 Mar 2010 13:39:37 +0000

[...] Of course, the convergence of those red and green lines isn’t the real reason to look to improve our emails. As Loren McDonald recently wrote: [...]

Comment on AT&T to Discontinue AT&T Worldnet Service on March 31, 2010 by Cindy

Cindy — Wed, 10 Mar 2010 12:31:24 +0000

Have you actually made the conversion? I’ve tried and the website doesn’t match the instructions from ATT. Forget trying to reach ATT – stating a 60 minute hold time. I’ve tried twice. Hung up after 81 minutes once and got disconnected after hanging in there 90 minutes another time. Most exasperating experience I’ve had in a long time.

Comment on Do Your Emails Need Ketchup? by Rosalyn Calliste

Rosalyn Calliste — Tue, 09 Mar 2010 23:00:40 +0000

Hello,hi I absolutely dig this blog, I woudl feel very honored if you would like to me publish a heartful review about your amazing website on my own Apple iPad Blog http://www.soulcast.com/ipadnewssvcip/ would you grant me permission to? xox, Rosalyn Calliste

Comment on Apple Retail Stores Go Green(er) with Transactional Email Receipts by Mario Didlake

Mario Didlake — Wed, 03 Mar 2010 22:42:18 +0000

Good Post. I searched the entire internet for something like “Apple Retail Stores Go Green(er) with Transactional Email Receipts | Engagement Marketing Blog”. Thanks very much, it had helped.

Comment on Using Video in Email: The Good, The Bad and The Way to Make it Work. by Chris

Chris — Thu, 25 Feb 2010 19:22:09 +0000

@Chris, things are well. How’s the transition to Totem going?

Comment on Apple’s iPad: Opportunities & Challenges for Email Marketers by Charlie

Charlie — Wed, 24 Feb 2010 20:43:10 +0000

What a super blog. Well done.

Comment on Using Video in Email: The Good, The Bad and The Way to Make it Work. by Chris

Chris — Tue, 23 Feb 2010 18:32:00 +0000

Hey Lauren,

How things at Silverpop?

Chris

Comment on Marketers’ New Challenge: The Social Inbox by Karen Talavera

Karen Talavera — Wed, 17 Feb 2010 16:55:45 +0000

If you want a central hub for personal messaging and who’s doing what on Facebook/Twitter/Email etc., a la a “dashboard” approach, it’s here and one I’m testing is called NetVibes. That “central hub” approach is coming, I believe, as our attention becomes more valuable currency and we only have so much of it to spend.

I agree, I’d rather keep my email inbox “pure”-ly email. If triage and finding the “important messages” are a challenge for people, maybe we need to better use the tools already there to facilitate that. I’m pretty devoted to Outlook as an email/calendaring/contacts management tool and of course in Outlook it’s easy to re-sort a crowded in-box to pick a message out by a single sender, subject or time; so those “important messages from the boss” don’t get buried. The shortcomings most of us have is how we process our email – we’re still stuck in a 1990’s mindset of last-in, first-out I’m guessing.

I can’t imagine having to check email in a Web-based interface (like Gmail) without the buffering of an interface like Outlook or NetVibes providing expanded functionality. I don’t want to be held hostage to my eyeballs being glued to any one company’s environment or interface (Twitter, Google, Facebook) – I want my own interface that I control. Isn’t that really the emerging issue?

Comment on Marketers’ New Challenge: The Social Inbox by Elaine

Elaine — Wed, 17 Feb 2010 12:45:13 +0000

Loren,

For point number one on how you can rise to the challenge of inboxes that have gone social, you suggest working “harder to get your sending email address added to recipients’ contact lists or address books… because Buzz automatically follows anyone on the user’s contact list.”

It is my understanding that Google Buzz only follows those on a user’s contact list that have Gmail addresses. Is this incorrect?

Thanks for your post,
Elaine

Comment on Marketers’ New Challenge: The Social Inbox by Stephen Ng

Stephen Ng — Wed, 17 Feb 2010 10:30:40 +0000

Thanks for your post. When you say ‘don’t use a person’s name in the subject line’, would you be able to help me understand a little more about this, please? I’ve always found that using the person’s name is very very powerful. Thanks, in advance.