|
||||
|
As customers become increasingly inundated with more and more messages from more and more communications channels, marketers will have to tighten up their messages to ensure they connect with recipients. As discussed in my recent blog on value proposition, focusing on the three “p’s” can help ensure that you engage your customers. Conveying a distinctive [...] Think about the emails that you subscribe to. Which newsletters and promotional emails do you anticipate, open as soon as they arrive and value the most? I’ll bet that most of them have distinctive personalities. This is often a tough challenge for promotional emails or corporate newsletters, where many people (the CEO, [...] I saw this recent stat from global market intelligence firm IDC and two things stood out. First, I’m frankly shocked at how low online is as a percentage of total ad spend in this research. I’d love to see this stat repeated according to number of impressions, because my “impression” is that online is much [...] According to a recent study by deliverability provider Return Path, commercial emailers who apply best practices get deliverability rates of 88 percent, compared to 56 percent for well-intentioned marketers who commit blunders when trying to get their email delivered at Internet service providers. Factors that caused big hits to deliverability, according to the study, included: Hitting [...] Greetings! I’m Loren McDonald, vice president of industry relations here at Silverpop. Some of you may have read my articles in the Silverpop newsletters, Email Insider column or various contributions to DM News, iMedia Connections, MarketingProfs and other industry publications. I now look forward to contributing regular posts to this newly launched Silverpop blog. My posts [...] |
||||
|
Copyright © 2010 Silverpop - All Rights Reserved. |
||||
