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 As if email inboxes weren’t multitasking hard enough, Google has upped the ante by adding social networking to its Gmail service. Its newest product, Google Buzz, incorporates status updates and shared content such as photos, video and links from people the user is connected to. Users can view this content either in the Gmail inbox, along [...] Category: Email, Engagement Marketing, Multi-channel Marketing, Social Networks 8 comments Share and Enjoy Ah, the world can get back to work – talking about the Super Bowl and Tiger Woods instead of speculating on the Apple tablet announcement. The new device announced by Steve Jobs today, called the iPad, in simplest form is a large iTouch with additional features including the iBook ereader app. For email marketers, the iPad [...] Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can’t match. That’s one finding revealed in Silverpop’s new study, “Emails Gone Viral: Measuring ‘Share to Social’ Performance,” now available as a free report. This new study analyzes key aspects of [...] Tags: Email, email marketing, email marketing best practices, email marketing resources, email metrics, social networking
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy Saying “relevance” is the key to success in email marketing is a bit like saying something is “American as motherhood and apple pie.” Whether you’ve heard the phrase before or not, you can probably guess the general meaning, but what does it really mean? Similarly, “relevance” in reference to email marketing success is generally understand and agreed upon. But we don’t really have a single, agreed-on definition for the term, let alone the elements that go into making an email relevant to [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing Leave a comment Share and Enjoy Even though sharing email content with social networks and sites is still a new concept for most people, enlisting your subscribers to spread your message to their networks is rapidly becoming a standard email marketing practice. My previous Engagement Marketing blog post explained why people share content with family, friends and peers and revealed the [...] Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy I recently returned from the second annual Email Evolution Conference (EEC), where presentations, panel discussions and personal conversations showed that marketers are beginning to understand how email and social networking can work together to better engage with customers and prospects. Many sessions touched on the growing importance of social media—going where your customers are—and integrating [...] Category: Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy I’ve become a big fan of Twitter, the short-message communication channel that lets you broadcast 140-character messages to a wide range of readers. It’s one more channel for communicating with customers and prospects and for networking with peers, LinkedIn and Facebook, the social-media aggregator FriendFeed, and others. Email provides the template for how to use new [...] During the last few years, many pundits have written articles and blog posts about the death of email. Yet, starting earlier this year we’ve had a plethora of industry folks (including yours truly) declaring that email is, in fact, alive and well. In a small but poignant example of why I continue to be bullish on [...] |
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