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 As if email inboxes weren’t multitasking hard enough, Google has upped the ante by adding social networking to its Gmail service. Its newest product, Google Buzz, incorporates status updates and shared content such as photos, video and links from people the user is connected to. Users can view this content either in the Gmail inbox, along [...] Category: Email, Engagement Marketing, Multi-channel Marketing, Social Networks 8 comments Share and Enjoy I know what mine is: opening a message from the airline I travel on frequently to see these magic words: “You’ve been upgraded to First Class!” Yeah! I posted this question on Twitter and got a great response from Chris Wheeler of Bronto: “Congratulations! You’ve been promoted!” While Chris was teasing, you can see a theme. An [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing Leave a comment Share and Enjoy Facebook, supposedly yet another in a long line of “the next email killers,” just endorsed email again as another way its 300-million-plus members can stay in touch with friends even if they don’t log in to the network. The social-network behemoth announced via its blog on January 11 that members who receive email notifications of comments [...] Tags: email marketing, social networking
Category: Best Practices, Email, Engagement Marketing, Social Networks Leave a comment Share and Enjoy One of my favorite parts of MediaPost’s fabulous Email Insider Summits has become the inclusion of a panel of consumers discussing how they use email, social media and other communication and marketing channels. Today, here in Park City, Utah, Michelle Prieb from Ball State University led a panel of Salt Lake City-area graduate students and students [...] The “from name” (also referred to as the “from line,” “sender name” or “sender line”) has always played an important role in email marketing, but market realities are making the right choice even more critical to subscriber engagement. Email subscribers have always used the “from name” not just to identify who sent the message, but also [...] Tags: email marketing, email marketing best practices
Category: Best Practices, Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can’t match. That’s one finding revealed in Silverpop’s new study, “Emails Gone Viral: Measuring ‘Share to Social’ Performance,” now available as a free report. This new study analyzes key aspects of [...] Tags: Email, email marketing, email marketing best practices, email marketing resources, email metrics, social networking
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy Saying “relevance” is the key to success in email marketing is a bit like saying something is “American as motherhood and apple pie.” Whether you’ve heard the phrase before or not, you can probably guess the general meaning, but what does it really mean? Similarly, “relevance” in reference to email marketing success is generally understand and agreed upon. But we don’t really have a single, agreed-on definition for the term, let alone the elements that go into making an email relevant to [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing Leave a comment Share and Enjoy When a company finds itself struggling for sales in a tight economy, the first response is often to start competing on prices. Although price slashing, discounts and other costly promotions can bring short-terms gains, they could end up tarnishing your email program if you simply turn it into “the discount channel.” Frequent discount offers simply train [...] Tags: cross-selling, email marketing, email marketing best practices, lifecycle messages, targeted emails, upselling
Category: Best Practices, Email, Engagement Marketing Leave a comment Share and Enjoy Marketers who can reach their email subscribers when they’re actively in their inboxes will gain a competitive advantage. Quite simply, having your message at the top of the inbox makes it much more likely to be seen and acted on. However, finding that “magic moment” has been a major challenge for email marketers. It’s impractical, given your [...] Tags: email delivery time, Email Insider, email marketing, encyclopedia brittanica, send time optimization, top of the inbox
Category: Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy The title of Silverpop’s most recent Webinar says it all: “Transactional Emails: Loved by Recipients, Neglected by Marketers.” In this Webinar (view below), Silverpop Product Marketing Manager Whit Lanier and I showed how transactional messages, which are highly relevant to recipients, can drive engagement when you add carefully chosen marketing content to a branded design consistent [...] Tags: Deliverability, Email Insider, transactional email best practices, transactional emails, transactional messages, webinars
Category: Best Practices, Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy |
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