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 Have you been contemplating incorporating video into your email marketing program, but were confused by all of the technical aspects, or whether it even made sense for your company? I’ve personally experienced the struggles and challenges incorporating video into email introduces, but found our recent Webinar with LiveClicker helped answer a number of questions. Email marketers [...] I recognize it’s a fairly trivial comparison, but if you think about it, there are many similarities between socks and emails. For starters, socks are always getting lost. It seems like every time you turn around, another sock has decided to go AWOL on you. The same can be true for emails. Consumers are bombarded with [...] Tags: Best Practices, customer satisfaction, Email, email best practices, email marketing, email marketing best practices
Category: Best Practices Leave a comment Share and Enjoy  Ah, the world can get back to work – talking about the Super Bowl and Tiger Woods instead of speculating on the Apple tablet announcement. The new device announced by Steve Jobs today, called the iPad, in simplest form is a large iTouch with additional features including the iBook ereader app. For email marketers, the iPad [...] I know what mine is: opening a message from the airline I travel on frequently to see these magic words: “You’ve been upgraded to First Class!” Yeah! I posted this question on Twitter and got a great response from Chris Wheeler of Bronto: “Congratulations! You’ve been promoted!” While Chris was teasing, you can see a theme. An [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing Leave a comment Share and Enjoy One phrase I can’t bear to hear is, “If it ain’t broke, don’t fix it.” It implies that something is working so well that any attempts to improve on it aren’t needed and could even break the process. I’ve always subscribed to the opposite view, also espoused in the book If It Ain’t Broke … Break [...] Tags: Email, email marketing best practices
Category: Best Practices, Email 3 comments Share and Enjoy Facebook, supposedly yet another in a long line of “the next email killers,” just endorsed email again as another way its 300-million-plus members can stay in touch with friends even if they don’t log in to the network. The social-network behemoth announced via its blog on January 11 that members who receive email notifications of comments [...] Tags: email marketing, social networking
Category: Best Practices, Email, Engagement Marketing, Social Networks Leave a comment Share and Enjoy Design and layout of your email messages is more important than ever, because your emails face more challenges than ever: from overcrowded inboxes to rendering issues caused by viewing email on mobile and other small-screen devices to “reader ADD,” where you get just a few seconds to show your value proposition before viewers move on [...] One of my favorite parts of MediaPost’s fabulous Email Insider Summits has become the inclusion of a panel of consumers discussing how they use email, social media and other communication and marketing channels. Today, here in Park City, Utah, Michelle Prieb from Ball State University led a panel of Salt Lake City-area graduate students and students [...] The “from name” (also referred to as the “from line,” “sender name” or “sender line”) has always played an important role in email marketing, but market realities are making the right choice even more critical to subscriber engagement. Email subscribers have always used the “from name” not just to identify who sent the message, but also [...] Tags: email marketing, email marketing best practices
Category: Best Practices, Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy Silverpop’s Loren McDonald blogs about the “Forgot I Signed Up for Email” (FISUE) Syndrome. People either forgot they signed up or didn’t realize that being added to your regular email marketing program came with their [...] |
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