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Saying “relevance” is the key to success in email marketing is a bit like saying something is “American as motherhood and apple pie.” Whether you’ve heard the phrase before or not, you can probably guess the general meaning, but what does it really mean? Similarly, “relevance” in reference to email marketing success is generally understand and agreed upon. But we don’t really have a single, agreed-on definition for the term, let alone the elements that go into making an email relevant to [...] Tags: email marketing, email marketing best practices, Engagement Marketing
Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing Leave a comment Share and Enjoy How are email marketing practices of the top online retailers changing, for the better or worse? Find out at a free Webinar on Thursday August 20 at 2 p.m. EDT/11 a.m. PDT, when I present results from Silverpop’s latest study comparing the email practices of retailers from Internet Retailer’s Top 500 list and 395 additional [...] Tags: Best Practices, email marketing, webinars
Category: Best Practices, Email, e-Commerce Leave a comment Share and Enjoy
My most recent Email Insider column outlines the specialized knowledge email marketers need to have to run their programs successfully. It goes well beyond the basics you learned back in Marketing 101: 1. Email strategy 2. List-building/acquisition 3. Email design 4. Deliverability 5. Copywriting 6. Database marketing 7. Legal issues 8. Email trends and best practices You can find more detail [...] Tags: blogs, conferences, email marketing books, email marketing resources, marketing education resources, online communities, Twitter, webinars, white papers
Category: Best Practices One comment Share and Enjoy |
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