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If you’re an email marketer, you’ve probably learned one hard truth: Your executive management doesn’t care about email as much as you do. These C-Suite executives are more concerned about the issues that affect the company bottom line, such as revenue, customer retention, profit margins, return on budget investment, costs to deliver products and support [...] Tags: c-suite, Deliverability, email marketing, email metrics, open rate
Category: Email Leave a comment Share and Enjoy Marketers who can reach their email subscribers when they’re actively in their inboxes will gain a competitive advantage. Quite simply, having your message at the top of the inbox makes it much more likely to be seen and acted on. However, finding that “magic moment” has been a major challenge for email marketers. It’s impractical, given your [...] Tags: email delivery time, Email Insider, email marketing, encyclopedia brittanica, send time optimization, top of the inbox
Category: Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy Rich media, like Flash and video, is immensely popular in Web-based communications. If a picture is worth a thousand words, isn’t animation worth, well, something significantly larger? Rich media–usually defined as a combination of graphics, audio, video and animation–can be a great way to pique interest and deliver content in a limited amount of [...] Tags: email best practices, email marketing, rich media
Category: Best Practices, Email Leave a comment Share and Enjoy |
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