Silverpop email deliverability expert Robert Consoli advises email marketers who have Bell Canada Sympatico subscribers on their email marketing list to contact them as soon as possible and ask them to update or reaffirm their email address contact [...]
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The title of Silverpop’s most recent Webinar says it all: “Transactional Emails: Loved by Recipients, Neglected by Marketers.” In this Webinar (view below), Silverpop Product Marketing Manager Whit Lanier and I showed how transactional messages, which are highly relevant to recipients, can drive engagement when you add carefully chosen marketing content to a branded design consistent [...] Tags: Deliverability, Email Insider, transactional email best practices, transactional emails, transactional messages, webinars
Category: Best Practices, Deliverability, Email, Engagement Marketing Leave a comment Share and Enjoy The unsubscribe is perhaps the most misunderstood and ignored element of an email program. But given that a best practices unsubscribe process minimizes damage to your brand, aids deliverability and can help retain subscribers, it’s worth a closer look. Good Practice: Make It Easy to Unsubscribe Unsubscribing is a normal part of the email relationship, and using [...] Tags: Best Practices, Deliverability, spam complaints, unsubscribe links, unsubscribe process
Category: Best Practices, Email Leave a comment Share and Enjoy RoadRunner announced on March 16, 2009, that its new feedback loop offering is now in place. ReturnPath, which powers the feedback loops for other major ISPs such as Comcast and Cox, announced that it will be running the new RoadRunner feedback loop service for RoadRunner. Silverpop is now set up with this service on [...] Tags: feedback loop, ISP, ReturnPath, RoadRunner
Category: Deliverability One comment Share and Enjoy |
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