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To answer my own question from my recent blog post “Have Social Networks Killed the Birthday Email?” I say no, they haven’t. In fact, the birthday email, the anniversary reminder and similar email messages could help keep email relevant and alive as a marketing channel. What has to change, however, is the way email marketers approach [...] Tags: email marketing best practices, Facebook, social networking, Twitter
Category: Best Practices, Email, Engagement Marketing One comment Share and Enjoy We all know how the Web and email have changed the way we communicate with each other and with companies, but the light bulb really went on for me when I looked at the ways friends, co-workers and peers sent me greetings before, on and after my recent birthday. First, here’s the tally of how and [...] Tags: birthday emails, email marketing, Engagement Marketing, Facebook, multichannel marketing, social networking, Twitter
Category: Engagement Marketing, Social Networks Leave a comment Share and Enjoy Silverpop’s Whit Lanier purchases an iPhone case at an Apple retail store and is offered a printed or emailed receipt. “This transactional email offering is great in so many ways it’s hard to list all of the benefits, but here are a [...] The trouble is, the “right” answer is often “It depends,” not “Never do this or that.” In fact, the right answer for you and your email program and company could be all wrong for another company that runs its email marketing program [...] Tags: double opt-in, email debates, Email Insider, email marketing best practices, email marketing debates, permission box, single opt-in
Category: Best Practices Leave a comment Share and Enjoy Even though sharing email content with social networks and sites is still a new concept for most people, enlisting your subscribers to spread your message to their networks is rapidly becoming a standard email marketing practice. My previous Engagement Marketing blog post explained why people share content with family, friends and peers and revealed the [...] Category: Best Practices, Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy |
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