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I recently returned from the second annual Email Evolution Conference (EEC), where presentations, panel discussions and personal conversations showed that marketers are beginning to understand how email and social networking can work together to better engage with customers and prospects. Many sessions touched on the growing importance of social media—going where your customers are—and integrating [...] Category: Email, Engagement Marketing, Multi-channel Marketing, Social Networks Leave a comment Share and Enjoy As customers become increasingly inundated with more and more messages from more and more communications channels, marketers will have to tighten up their messages to ensure they connect with recipients. As discussed in my recent blog on value proposition, focusing on the three “p’s” can help ensure that you engage your customers. Conveying a distinctive [...] |
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