|
||||
|
Making your email messages stand out from the clutter in your recipients’ inboxes is going to be even more of a challenge this year, if marketers do as some predict and send more email in 2009 than in 2008. Focusing on the three “p’s” is a smart place to start. Conveying a distinctive personality via copy, [...] I’ve become a big fan of Twitter, the short-message communication channel that lets you broadcast 140-character messages to a wide range of readers. It’s one more channel for communicating with customers and prospects and for networking with peers, LinkedIn and Facebook, the social-media aggregator FriendFeed, and others. Email provides the template for how to use new [...] Last week, we began rolling out the newest version of our Landing Pages application. Not only did we add three new social networks to our Share-to-Social capabilities&mdash:Bebo, Delicious and Reddit (that makes eight and counting)—we also added built-in A/B page testing. What makes the new A/B test feature uniquely powerful is that our clients can [...] Think about the emails that you subscribe to. Which newsletters and promotional emails do you anticipate, open as soon as they arrive and value the most? I’ll bet that most of them have distinctive personalities. This is often a tough challenge for promotional emails or corporate newsletters, where many people (the CEO, [...] Today’s smart marketers want to engage their customers in new ways, and that means avoiding deliverability issues that stop your communication efforts dead in their tracks. Finding the right email service provider to help you improve deliverability and build long-term relationships with customers is forefront on many marketers’ minds, but how can you differentiate one [...] Mark Brownlow of the blog "Email Marketing Reports" had a great post recently ("What you say … what you communicate") about companies that use justification language in their emails. Examples Mark cites include: "You have received this email because you expressed interest in our products in the past." "This is NOT SPAM." "This email is sent in compliance with [...] |
||||
|
Copyright © 2010 Silverpop - All Rights Reserved. |
||||
