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Is email marketing all about tactics? No, of course not. But you might think so if you looked at the inventory of speeches, articles and blog posts from throughout the industry. Tactics are worthless unless they are based on a solid strategy, but poor execution of a solid strategy is just as problematic. Successful email marketing [...] Despite the growing popularity of online social networking, these social networking sites remain largely untapped by online marketers. And, it appears people like it that way. According to a survey by media research form IDC quoted in this Dec. 5 article by eMarketer, people don’t want brands following them around in social networks trying to [...] We’re mad as heck and we’re not going to take it anymore. At least, that’s what the results of our recent study, “Spam: What Consumers Really Think,” seem to show. To find out why people report messages as spam and how much they know about what happens when they do, Silverpop conducted an online survey of [...] |
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