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Jeff Dernavich, Silverpop’s director of product management, told me some great news today that I wanted to share. Email deliverability provider and Silverpop technology partner Pivotal Veracity this week announced that users of its pioneering inbox rendering tool will now be able to see how their messages will look when recipients view them in the [...] Last month, we rolled out a shiny new feature we dubbed “Share-to-Social,” which enables email recipients to click a button in an email to share their favorite messages with their contacts/friends in their social networks. Not only that, but we made sure the marketers using this feature could track the results. (You can check out [...] |
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