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If you’re an email marketer, you’re probably wondering how you’re going to make your budget numbers this year, what with financial-market turbulence, credit crunches and gloomy holiday spending predictions. If you think the answer is just to shoot out more email to your list and hope something sticks, you probably should see some data from [...] I’ve been thinking a lot lately about the role of email marketing, particularly in an environment of growing customer control, emerging communication channels and the current global economic environment. I come to only one conclusion: Marketers’ “batch-and-blast” approach and mentality must evolve to one that endeavors to speak as directly as possible to each recipient [...] During the last few years, many pundits have written articles and blog posts about the death of email. Yet, starting earlier this year we’ve had a plethora of industry folks (including yours truly) declaring that email is, in fact, alive and well. In a small but poignant example of why I continue to be bullish on [...] Rosetta just came out with an interesting study covered by DMNews that really caught my attention. According to the interactive marketing agency, 59 percent of the top 100 U.S. online retailers now have a page on Facebook. And, that’s nearly twice as many just since April. Rosetta attributes the rush to social media sites to a [...] The Email Experience Council (eec), an email-industry trade and education organization, has a great series of blog entries called “Double Dog Dares” that challenge marketers to break away from business as usual and try something fresh and new. I dared marketers recently to blow up their email programs and start over from scratch. Okay, not to [...] Most of us at one time or another been forwarded a great email campaign, or have passed one along ourselves. But as email marketers, we know that creating a successful viral campaign is actually pretty tough to do. Email forward rates are low; recipients find forwarding to large groups time-consuming, or they worry that you’ll [...] |
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