|
||||
|
I recently opened a promotional email from my favorite business publication (I subscribe to the offline version). This email was promoting one of the publication’s sister brands. Since I’ve been subscribing for years, I don’t recall specifically that I agreed to receive promotional emails from this company, but I presume I did. Okay, so far. [...] I saw this recent stat from global market intelligence firm IDC and two things stood out. First, I’m frankly shocked at how low online is as a percentage of total ad spend in this research. I’d love to see this stat repeated according to number of impressions, because my “impression” is that online is much [...] According to a recent study by deliverability provider Return Path, commercial emailers who apply best practices get deliverability rates of 88 percent, compared to 56 percent for well-intentioned marketers who commit blunders when trying to get their email delivered at Internet service providers. Factors that caused big hits to deliverability, according to the study, included: Hitting [...] Greetings! I’m Loren McDonald, vice president of industry relations here at Silverpop. Some of you may have read my articles in the Silverpop newsletters, Email Insider column or various contributions to DM News, iMedia Connections, MarketingProfs and other industry publications. I now look forward to contributing regular posts to this newly launched Silverpop blog. My posts [...] |
||||
|
Copyright © 2010 Silverpop - All Rights Reserved. |
||||
