http://www.silverpop.com/blogs/email-marketing/why-email-needs-to-become-more.html Email.Marketing.Automation. Sat, 11 Feb 2012 08:29:49 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.silverpop.com/blogs/email-marketing/why-email-needs-to-become-more.html/comment-page-1#comment-741 arthur Einstein Wed, 01 Apr 2009 16:34:41 +0000 http://www.silverpop.com/blogs/engagement-marketing/uncategorized/why-email-needs-to-become-more.html#comment-741 <p>Loren, the next to last paragraph should be in bold face. DM has a long history of rules to be followed. Predictably, the rules have generated an avalanche of sameness. It's as though some software app was writing the mail. The answer, IMHO starts with segmentation - so you're talking to people with similar interests/needs. And then make it short, smart, and relevant as you suggest above. </p> Loren, the next to last paragraph should be in bold face. DM has a long history of rules to be followed. Predictably, the rules have generated an avalanche of sameness. It’s as though some software app was writing the mail. The answer, IMHO starts with segmentation – so you’re talking to people with similar interests/needs. And then make it short, smart, and relevant as you suggest above.

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