Comments on: What is Driving B2B Marketers to Adopt Marketing Automation Technology?

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By: Index of My B2B Marketing Posts Over the Last 12 Months « Propelling Brands

Index of My B2B Marketing Posts Over the Last 12 Months « Propelling Brands — Tue, 06 Jul 2010 18:58:07 +0000

[...] “What is Driving B2B Marketers to Adopt Marketing Automation Technology?” | 22 January 2010, Silverpop Demand Generation blog [...]

By: SharonDrew Morgen

SharonDrew Morgen — Fri, 05 Feb 2010 14:55:05 +0000

I’d like to offer one adjacent question: once we do this marketing automation, and get these amazing leads, why aren’t we converting more than the convention 10% or so into clients?

The piece we’re missing here (I wrote a blog about this today, actually at http://www.sharondrewmorgen.com) is that we are stuck with the conventional selling model to close sales. Given that sales is focused on needs analysis and solution placement, and has no capability to get inside the decision making team, be at the meetings that are off-line, handle the behind-the-scenes issues, we still face the same ultimate question: how do we close these leads that we are getting?

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By: Top Seven B2B Marketing Tweets Of The Week | B2Bbloggers

Top Seven B2B Marketing Tweets Of The Week | B2Bbloggers — Fri, 29 Jan 2010 12:13:50 +0000

[...] is Driving B2B Marketers to Adopt Marketing Automation Technology? by @abneedles http://ow.ly/10UcJ #B2B [...]

By: Tweets that mention What is Driving B2B Marketers to Adopt Marketing Automation Technology? | Demand Generation Blog -- Topsy.com

Fri, 22 Jan 2010 16:26:06 +0000

[...] This post was mentioned on Twitter by Adam Needles, LeadSloth (Jep). LeadSloth (Jep) said: What is Driving B2B Marketers to Adopt Marketing Automation Technology? http://bit.ly/7GJLzd (by @silverpopb2b) [...]