Comments on: What Are the Keys to Finding Success with B2B Content Marketing?

By: Content Marketing New Years Resolutions

Content Marketing New Years Resolutions — Wed, 04 Jan 2012 12:21:53 +0000

[...] to put yourself in the position of the consumer – how would you react to the info that you would like to share? Be [...]

By: Jake Coventry

Jake Coventry — Thu, 02 Dec 2010 12:38:02 +0000

Nice article, great point:
“Content marketing is not merely something to do in addition to the other marketing tactics you are deploying; rather, it’s meant to be a unifying mindset — raising content to a more strategic level”

By: Forrester Marketing Forum 2010: Implications for B2B Demand Generation | Demand Generation Blog

Tue, 27 Apr 2010 17:33:27 +0000

[...] new marketing. This was a key take-away from multiple of the sessions last week — and is something I’ve certainly advocated for on this blog. Content marketing — more than ever — is a critical element of driving buyer-centric [...]

By: Where Do You Start with B2B Marketing Automation? | Demand Generation Blog

Where Do You Start with B2B Marketing Automation? | Demand Generation Blog — Fri, 19 Mar 2010 16:04:07 +0000

[...] food analogies aside, interesting content — and an effective overall ‘content marketing’ strategy — is probably the most critical piece of leveraging marketing automation and building an [...]

By: Successfully Engaging B2B Buyer Communities for Demand Generation | Demand Generation Blog

Mon, 08 Mar 2010 02:21:50 +0000

[...] dialogue with your organization on their timetable. As my colleague Adam Needles pointed out in a recent post on this site, “content marketing is the strategy you need to power thoughtful ‘dialogues’ [...]

By: What’s Behind the Rise of Content Marketing? « Propelling Brands

What’s Behind the Rise of Content Marketing? « Propelling Brands — Tue, 09 Feb 2010 11:44:48 +0000

[...] Here is a link to my follow-up post on the Demand Generation blog, “What are the keys to finding success with B2B content [...]

By: Adam Needles

Adam Needles — Tue, 09 Feb 2010 11:41:11 +0000

@ Doug – Agreed. Together, they ARE a powerful force.

@ Joe – Thanks for the shout-out, Joe. You, as well.

Appreciate everyone’s positive feedback on this post. Really do believe that conent marketing and marketing automation are symbiotic — i.e., one is a lot more successful with the other. So glad to see content marketing getting such a warm reception.

By: Doug Kessler

Doug Kessler — Mon, 08 Feb 2010 13:23:21 +0000

Nice one.
Solid principles.

By: Tweets that mention What Are the Keys to Finding Success with B2B Content Marketing? | Demand Generation Blog -- Topsy.com

Mon, 08 Feb 2010 13:19:04 +0000

[...] This post was mentioned on Twitter by funnelholic, Adam Needles, Adam Needles, Adam Needles, Michele Linn and others. Michele Linn said: Fantastic post by @abneedles: What Are the Keys to Finding Success with B2B Content Marketing? http://bit.ly/cd5d1A [...]

By: Most Tweeted Articles by B2B Sales Experts

Most Tweeted Articles by B2B Sales Experts — Sat, 06 Feb 2010 10:04:04 +0000

[...] or lead generation guru? Test your knowledge in this interactive quiz… 4 Tweets What Are the Keys to Finding Success with B2B Content Marketing? | Demand Generation Blog Adam Needles presents his thoughts on the keys to finding success with B2B content marketing [...]

By: Joe Pulizzi

Joe Pulizzi — Sat, 06 Feb 2010 03:16:02 +0000

Adam…great stuff. Keep spreading the word about content marketing.

By: Doug Kessler

Doug Kessler — Fri, 05 Feb 2010 19:42:20 +0000

Great post.
Content is the fuel of any demand generation program.
We’re big believers — lead nurturing and content marketing are powerful on their own. Together, they’re unstoppable.

By: ElizabethL

ElizabethL — Fri, 05 Feb 2010 18:44:06 +0000

This is an excellent post! One of the best I’ve seen, great job Adam.
if you want you can check out our at http://www.gatewaybizdev.com/blog. I’d love to get some pointers from you