I'm pleased to announce that two of my colleagues will be joining me on Demand Generation Strategies. Loren McDonald, Silverpop vice president of industry relations and Bryan Brown, co-founder of the Vtrenz solution and current director of product management and development for Vtrenz will share their knowledge, thoughts and insights.
A columnist and frequent speaker at major industry conferences and events, Loren is well known throughout the industry, and is often quoted in the trade press. He possesses a keen understanding of email marketing and insights into methods to maximize the benefits and returns the channel offers to both BtoB and BtoC marketers. I look forward to his contribution to this blog as he focuses on demand generation strategies and relationship management best practices. For more information about Loren, check out my prior blog post here.
Bryan oversees product development, drives product strategy and is the key solution architect of the Vtrenz platform. He is instrumental in leading the innovation and methodology behind the Vtrenz lead management and marketing automation capabilities. He has spent his career building and managing Web-based marketing and e-business solutions across multiple industries, and his thorough understanding of permission based marketing processes has laid the foundation for the development of the Vtrenz solution. I am excited to read his future postings. Bryan's qualifications and unique perspective will no doubt prove valuable to readers looking to apply advanced technical solutions to improve their demand generation capabilities.